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Your Questions About Mobile Marketing


William asks…

how do i get rid of marketing texts on my mobile, specially the type with sexual content?

I keep on getting these weird text how do they get there and how do i get rid of them

Tom answers:

That is paid advertisement,
some sites pay your internet provider to send those messages.
Ask your provider to cut it and or file complaint if that is happening to all phone subscriber.

James asks…

I am thinking about text marketing or sms marketing, can anyone recommend a good mobile marketing solution?

Tom answers:

Text marketing is the fastest and easiest way to send promotion to customer via text messages. Small business can text message cell phone user with promotion, discount, coupons, announcement, alert, important updates, special events, etc…

There is a right and wrong way to go about with sms marketing, the wrong way is sending text message to strangers who never subscribed to received promotion as this is consider spam and should be avoided. The right way is to only send promotions to your list of subscribers who actually subscribed to received promotion. When people subscribed, they’ve given you permission to send them promotion and they know about your company and are looking forward to receiving promotion from you.

A good mobile marketing solution should allow advertiser to have unlimited number of subscribers and send unlimited text messages without extra or hidden charges. Also be on the lookout for whether or not text message company work with all wireless carriers. A good text message company should work with all wireless carriers so that your text marketing is not only restricted to certain network. The goal of your text marketing is to increase your mobile presence with affordable solution.

A good mobile marketing solution should also be robust enough to handle the most demanding request from advertiser and also be simple enough for any small business owner or advertiser to understand and implement right away to begin their text marketing campaign.

There is no need to rush when researching text message service provider. Your goal is to look for affordable solutions that provide the means for your marketing effort. The solution should be easy to understand and implement and robust enough to handle all your text marketing with thousands of your subscribers.

First, learn how the system works. Go to the link below to see how text message marketing works.

Robert asks…

mobile marketing survey in the UK?

On behalf of one of my friends who is wrting down is master dissertation about mobile marketing in the Uk, if you could follow this link and answer the 30 questions (about 5-7 min of your time), it would be much appreciated.

http://guillaumeskills.free.fr/mobile-marketing-survey-2010.html

Please spread this message over.

Thank you very much

Tom answers:

This is something very complex and do not expect anyone here in yahoo, can do it for you. Just go to some website like fastcustomessays.com which i used for mine and find it helpful. If you have time and resource, just write it yourself else it is better do it like this

Jenny asks…

Acceptance of Mobile Marketing, Models?

Most of people are annoyed when getting unwanted mobile marketing messages. My question is: what would be an effective solution to get users’ endorsement to receive valuable info (e.g. coupons&best buy lists), and how to get them interact with the mobile ad operators? I’d like to see deep & detailed models and explain why. Thanks.
Peter

Tom answers:

Allowing consumers an “opt in” is typically the best bet. That way you have a pool of consumers who are responsive to advertising, thus helping your ROI. Not opting in creates a negative perception of the benefits you’re trying to deliver and toward the brands. Not to mention the $$ it will take to fix that problem.

How you position the opt in will determine scale. Be sure to show the benefits of it – “click here to receive discounts & valuable offers” or something like that. Or perhaps make it a rewards program of some sort – offer a benefit to signing up other than the discounts they’ll receive (save X on your phone bill). Doing both could maximize your scale.

Of course you’ll need to determine if you can financially offer an incentive to opt in – will you have enough scale & advertisers to generate a positive ROI?

This is a new frontier & will definitely be challenging. Another thing to think about is what the consumer will look like – who would typically sign up for this. Coupon users typically are female & not usually the 18-34 demo. If that’s the demo you’re trying to reach, you need to make sure the application is easy enough for that demo. Otherwise you need to “sell” the benefits of coupons to a demo that doesn’t typically use them.

I love the idea & have been watching out for it – I hope it takes off!

Chris asks…

Mobile marketing for small business…Can I afford it?

I keep reading that there are now ways for small businesses to tap into mobile. In fact, I read that everywhere.

Does anyone know of any good sources of info about that?

Tom answers:

It’s STUNNING what small businesses can now do using mobile.

You can literally get the most targeted new visitors to your site and get them for
less than 10 cents a piece using some very simple mobile platforms.

Here’s a great article about the whole massive new way small businesses are
getting FAR more business with mobile marketing…

Http://bit.ly/ah1T64

Best of luck!

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